Winner Ford Case Study
Executive Summary
Winner Ford, a dealership based in Cherry Hill, New Jersey, achieved remarkable results after implementing FrogData’s FixedOps Mojo platform. Here’s how FrogData helped Winner Ford identify inefficiencies, tackle them, and increase their ELR by $30/hr, and profits by $300-$400K in just 8 months.
For over 60 years, Winner Ford has been a trusted Ford dealer in Cherry Hill, New Jersey and has served thousands of satisfied customers. Winner Ford’s service department is renowned for their skilled technicians and exceptional customer service, winning the prestigious Ford President’s Award in 2022, 2023, and 2024. When the FrogData FixedOps team first connected with the President & CEO of Winner Ford, Dr. Michelle Hatzis, they encountered an experienced service team that faced a challenge - they needed a tool that would provide data-driven actionable insights for their service department to enable them to track KPIs and streamline day-to-day operations.
The Challenge
The Winner Ford service team, despite years of experience, lacked the tools to quickly identify and fix systemic and process-related problems.
Their existing DMS (Dealer Management System) provided numerous reports with vast amounts of data, which were too cumbersome to use for solving day-to-day operational problems. This directly affected the productivity of the dealership and impacted their profitability.
Here are the three key problems that the dealership was facing
Lack of a simplified KPI-based dashboard that enables quick analysis and decision-making.
Service Menus were not coherent, and discounts were applied as needed by service advisors.
Process gaps that needed external expertise to be optimized through re-engineering.
For Leadership, the biggest challenge was the lack of data that could help them identify and rectify recurring issues. "I was looking for a platform to look at data, help set KPIs for the team, and manage outcomes,” said Dr. Hatzis.
The Solution-FixedOps Mojo
FrogData used their proprietary methodology and implemented the FixedOps Mojo platform to address Winner Ford’s challenges.
In-depth operational evaluation using FrogData’s MPE system (Multi Point Evaluation system) for dealers.
Implementation of a technology platform that would provide access to the right information at the right time.
Market analysis and creation of Service Menus that are aligned with dealers’ objectives and customers’ expectations.
Multi-Point Evaluation (MPE)
When FrogData conducted their first evaluation, they were able to identify key areas of improvement. The department lacked visibility into the inefficiencies that were affecting the day-to-day operations and long-term growth, eventually impacting profitability.
Inconsistent Menu Pricing
The lack of a standard menu resulted in discrepancies in pricing.
Pending ROs
Open Repair Orders were costing revenue and tying up technicians’ time.
Low ELR
Unidentified inefficiencies were lowering ELR (Effective Labor Rate).
Built on FrogData’s proprietary technology platform (FDAP), FixedOps Mojo seamlessly integrates with the dealership’s existing DMS and creates a data lake designed for advanced analytics and AI.
Dr. Hatzis says, "FixedOps Mojo simplified the data and gave me 3-4 actionable steps that my management team and I can focus on. It empowers my management team to drive results with their frontline staff that they’re able to track hourly, daily, weekly, monthly.”
SmartMenu - Service Menu Recon
The Service Menu at the dealership had a classic problem found in virtually every dealership in the US – too many opcodes, too few offerings.
What this meant was that customers were invariably not being offered services that they would have purchased. This was a result of Service Menus that had historically evolved with little oversight.
The SmartMenu was published as a document available to every Service Advisor, Manager, and the General Manager on demand.
Effect of FixedOps Mojo
FixedOps Mojo has had a significant impact on Winner Ford's Service Department
- Simplified single dashboard
Provided managers a real-time overview of the operations. - Day-to-day updates
Enabled the team to monitor performance & address issues proactively. - Transparency
Gave leadership a comprehensive overview of what was happening in the service department.
Effect of SmartMenu
- Reduction of opcodes from thousands to manageable hundreds.
- Pricing managed by rules as opposed to ad hoc discounting.
- Dealership- and customer-friendly menu designed to drive sales.
Impact of FixedOps Mojo
FrogData empowered the dealership team to achieve the following results.
$30/hr increase in ELR
By addressing pricing gaps and adjusting labor rates, the dealership significantly improved profitability per repair order.
$300-$400K in additional profits
Streamlined workflows, improved technician efficiency, and SmartMenus drove hundreds of thousands of dollars in profitable revenue growth.
More Efficient Service Operations
With a data-driven platform, Winner Ford could fine-tune their processes daily instead of relying on cumbersome reports.
Leadership Insight
"FrogData delivered actionable, easy-to-understand data that was crucial to improving our profitability. FixedOps Mojo had a direct impact on our focus areas—especially my Effective Labor Rate, which increased by at least $30. That’s real money! By year-end, we grew our profitability by $300K to $400K, thanks to FrogData."
Dr. Hatzis on FrogData’s Impact
Bring the Mojo back to your fixed operations!
For a FREE Consultation, use the form below.
